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Public Relations For Generation Y
A brief blog post today to commend PNC Bank for truly knowing how to service a target demographic–Generation Y. The bank identified this younger generation as one of their main focuses–and delivered...
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Is Texas Ratio Fair? Some Banks Face Uphill PR Battle.
In it’s simplest terms, Texas Ratio is a measurement to determine if a bank is healthy. Moreover, it’s an indicator of a bank’s credit problems relative to its capital. The Texas Ratio is named...
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LT Public Relations and Spaeth Communications Form Partnership
We’re honored and thrilled to announce that LT Public Relations and Spaeth Communications have forged a strategic partnership to benefit banks and other financial institutions with their...
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Online Reputation Management for Banks and Credit Unions
Recently, American Banker, a financial services daily founded in 1836, turned its attention to the value of reputation management for banks, and in particular the need for online reputation...
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